Kobalt rethinks the ‘greatest hits’ album with dynamic David Gray ‘Best Of’ 

David Emery, VP Global Marketing Strategy, Kobalt Label Services, told MBW that the format would give Kobalt and Gray the opportunity to keep the artist’s 850,000-plus monthly listeners on Spotify engaged.

“We didn’t just want to make a static playlist – Kobalt has the technology to create something special that changes and adapts with David Gray as an artist,” he said. “We have noticed that the tracks that are most popular for [David Gray] change over time on Spotify, and a lot of that is driven by playlists.

Source: Kobalt rethinks the ‘greatest hits’ album with dynamic David Gray ‘Best Of’ – Music Business Worldwide

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Author: Paul Sweeting

Paul Sweeting is the founder and principal of Concurrent Media Strategies, LLC and editor of RightsTech.com

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