Big Data Is Coming to the Publishing Industry 

Publishers are increasingly using big data to help them sell their book rights internationally. As the ebook market has grown over the last few years, so has the amount of data available to online retailers and publishers.

Traditionally, though, publishers have not been able to get exact user or reader statistics. The digitization of the reading experience is changing this limitation, however, and opening up a new frontier that publishers are starting to use to their advantage.

Source: Big Data Is Coming to the Publishing Industry – Digital Book World

Advertisements

Author: Paul Sweeting

Paul Sweeting is the founder and principal of Concurrent Media Strategies, LLC and editor of RightsTech.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s