Pandora Unveils Promotional Tools for Artists, Labels

The new promotional tools are rolling out on the heels of Pandora’s first direct-licensing deals with the major record labels in its nearly 17-year history. Pandora struck the deals in order to launch an on-demand, $10-a-month subscription offering—due out by year’s end—that would compete with services such as Spotify AB, Apple Inc.’s Apple Music and the new Amazon Music Unlimited.

Until this year, Pandora’s relations with the major labels had been chilly as it used government-mandated licenses to play its 2 million-track catalog at federally set rates for its nearly 80 million free listeners.

Source: Pandora Unveils Promotional Tools for Artists, Labels – WSJ

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Author: Paul Sweeting

Paul Sweeting is the founder and principal of Concurrent Media Strategies, LLC and editor of RightsTech.com

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