Time Warner, AT&T CEOs Tout Deal Benefits for Content Creators 

Time Warner chairman and CEO Jeff Bewkes and AT&T chairman and CEO Randall Stephenson on Monday touted their $85.4 billion cash-and-stock mega-deal on a conference call with Wall Street analysts, repeatedly suggesting it will bring benefits for content creators, among others.

“There is the huge opportunity … to utilize consumer insights to inform content creation, and that allows us to continue to create not just the biggest hits, but also content and programming that really engages with targeted” niche audiences, Bewkes said. “We will develop new innovative business models and forms of content that consumers will be demanding tomorrow in this ubiquitous, multi-platform, on-demand and increasingly mobile environment.”

Source: Time Warner, AT&T CEOs Tout Deal Benefits for Content Creators | Hollywood Reporter

Advertisements

Author: Paul Sweeting

Paul Sweeting is the founder and principal of Concurrent Media Strategies, LLC and editor of RightsTech.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s