Apple Music may be preparing for a major price drop, according to a pair of sources working closely with the streaming service. If implemented, the drop could be as much as 20%, which would put the final monthly price below $8. The change, if implemented, would allow Apple to minimize any damage from a seriously undercutting Amazon Music.
The sources are not inside Apple, but have been working closely with the Apple Music service since its launch. They also emphasized that the changes are still under discussion, albeit ‘under serious discussion’. Still, there are valuation debates underway, and the price chop may not be implemented.