Apple Music may be preparing for a major price drop, according to a pair of sources working closely with the streaming service. If implemented, the drop could be as much as 20%, which would put the final monthly price below $8. The change, if implemented, would allow Apple to minimize any damage from a seriously undercutting Amazon Music.
The sources are not inside Apple, but have been working closely with the Apple Music service since its launch. They also emphasized that the changes are still under discussion, albeit ‘under serious discussion’. Still, there are valuation debates underway, and the price chop may not be implemented.
Source: Apple Music Price Drop ‘Under Serious Consideration,’ Sources Say
Already the place where users went to listen to music, it was easy enough for platforms to become the discovery platform of choice for their users. Spotify’s Discover Weekly hit 5 billion listens just 10 months after launching. With just about 100 million users, that’s about 50 new songs discovered via Discover Weekly per Spotify user.
Now labels have effectively become data companies, looking to the streaming platforms to find the new hot artists. Instead of sending A&R teams out to discover new acts, they monitor things like listens, adds, and skips across platforms to see which artists are worth signing.
Source: The new gatekeepers: Streaming platforms are taking over the music industry — The Village Blog
With Apple Music’s recent redesign and its continuing foray into exclusives, both in audio streams and now its latest push into video, Jimmy Iovine breaks down the misconceptions of his strategy at Apple, the difficulty of marrying the music world with the tech world and the evolution of the company he’s building now.
“We are an adjunct to labels and artists,” he says. “Yeah, it’s a popular culture company, but it’s also a tool. And that’s what we’re building. We’re not in the record business.”
Source: Jimmy Iovine on the Evolution and Future of Apple Music | Billboard
Apple Music and Spotify have added unofficial mixes, thanks to deals cut several months ago with Dubset. An unofficial DJ Jazzy Jeff remix of Anderson. Paak was the first unofficial mix spotted by fans.
Dubset’s technology identifies each song within an uploaded mix or remix and attaches it to the right publishers and labels so everyone gets paid. Thus far neither Spotify or Apple Music have commented officially.
Source: Spotify, Apple Music Add A SoundCloud Favorite: Unofficial Mixes – hypebot
On stage, Apple CEO Tim Cook boldly backed his firm’s strategy of securing windowed exclusives from major artists – despite the controversy it’s caused at the likes of UMG, which recently ‘banned’ the practice amongst its labels.
Cook called Apple Music “the premier destination for new artists and existing artists to launch their exclusive music”. He cited the fact that over 70 exclusive releases had now been hosted on Apple Music from stars such as Taylor Swift, Frank Ocean and Drake.
Source: Apple Music now has 17 million subscribers, after securing 70 exclusives – Music Business Worldwide
Streaming music services collectively crossed the 100 million-mark this month, with Spotify, Sirius XM Radio, and Apple Music driving more than 85% of the total. Just recently, Spotify executive Troy Carter revealed that Spotify had crossed 39 million paying subscribers, a figure that more than doubles Apple Music’s estimated 17 million.
Officially, Apple last disclosed 15 million paying subscribers, though at a rate of 1 million new subscribers per month, their current estimate lands at 17 million (and probably, more).
Source: More Than 100 Million People Now Pay for Streaming Music Services
On-demand streaming services Spotify, Apple Music, Tidal, Deezer, Rhapsody, and others collectively paid nearly $1.6 million in guaranteed payments a day to just three major recording labels last quarter. Total ‘minimum guarantees’ topped $144 million over the 91 day period, a figure that likely doesn’t include preferred advertising inventory and other juicy perks.
Benefiting from the guaranteed payments are Universal Music Group, Sony Music Entertainment, and Warner Music Group, a trio now wielding massive power over the fate of companies like Spotify.
Source: Spotify, Apple, Tidal Paying $1.6 Million a DAY In Major Label Guarantees…