Time Warner, AT&T CEOs Tout Deal Benefits for Content Creators 

Time Warner chairman and CEO Jeff Bewkes and AT&T chairman and CEO Randall Stephenson on Monday touted their $85.4 billion cash-and-stock mega-deal on a conference call with Wall Street analysts, repeatedly suggesting it will bring benefits for content creators, among others.

“There is the huge opportunity … to utilize consumer insights to inform content creation, and that allows us to continue to create not just the biggest hits, but also content and programming that really engages with targeted” niche audiences, Bewkes said. “We will develop new innovative business models and forms of content that consumers will be demanding tomorrow in this ubiquitous, multi-platform, on-demand and increasingly mobile environment.”

Source: Time Warner, AT&T CEOs Tout Deal Benefits for Content Creators | Hollywood Reporter

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